TKD Results

So after the first few days of availability, I've averaged about 4-5 sales a day. Not the thousands per day I need to retire, but its nice to think anyone thought the app was worth $3.99 USD at all. Its a bit hard to tell how many of these were people who searched the app store specifically for taekwondo or just happened to find it as a newly released program. To really measure that I think I would have to leave sales go for another couple of weeks, so the app isn't really new anymore. But I don't want to leave it just hang at those sorts of sale levels.

The Google Analytics for the product page has been interesting to look at. Been a few hits from facebook checking me out (thanks friends!) but most hits seem to be direct links which would mean they have come from iTunes. At the same time, I know I have made sales in France and Norway and these don't show on analytics at all. So as a rough estimate I would think 40% of people who visited the products page bought the app. Would more have bought it if it was cheaper? Maybe. But at this stage, I don't see the need to decrease the price. I still think I have a quality product. Pity there is no way to measure how many people visited your app link in iStores (at least I don't think there is).

So what's next? Google Adwords, that's what. I've read articles that examined different ways to increase sales for your iPhone app. Adwords was actually towards the bottom of the list. I can see that being the case for a lot of apps, especially games. They really need to be reviewed, get on to featured lists, etc. In this case though, my app is targeted for people who are learning their taekwondo patterns. I know from personal experience that Google is a great place to look for examples and instructions. So I reckon that for my app, Adwords should achieve something. Anyway, I've set up some Adwords so we'll see what results I get.